The gentleman was born right here in Southern California. Riverside, to be precise. He earned his bachelor’s degree in marketing—in addition to associate’s degrees in psychology, business, and communications—from California Baptist University. Previously employed by the Mission Inn in Riverside, he joined the Ritz-Carlton family in his current capacity just last May, and chooses to commute from his home town daily. I speak of the resort’s Marketing & Communications Manager, Colin Maxwell. Familiar with the Palm Springs Valley thanks to previous positions in the area, he knows the region well and is happy he’s returned.
I recently caught up with Colin at the property’s signature restaurant, State Fare Bar + Kitchen, where over tall, cool glasses of the house-made (and my beloved) Rosemary Lemonade, he confessed to me the three things he loves most about his job. Number one: his colleagues, the ladies and gentlemen of the Ritz-Carlton Rancho Mirage. “As soon as I began my journey here,” he says, “all of my fellow employees went above and beyond to ensure I was taken care of. Their genuine kindness and willingness to assist is unbelievable.”
Colin’s second favorite aspect of working at the esteemed property is the ever-shifting nature of his specialty. “It’s quite an exciting time for marketing, advertising, and public relations,” says the 31-year-old. “The changing landscape of media platforms and social influence are incredible, and navigating through it all can be fun if you can keep up!”
Finally, one of the things that makes Colin give his all from 9-5 (and beyond!) is the job itself. “I very much enjoy the work I do,” he says. “No two days are alike, and I am constantly finding new opportunities to challenge myself and grow.”
I don’t know about you, but I see a long Rancho Mirage future for Colin at the Ritz-Carlton. Now, before I go, I must tell you that one of Colin’s recent coups was requesting—on behalf of the entire PR team at the resort—that The Edge Steakhouse bartender Eric Aarons create a special cocktail in honor of the upcoming Desert Trip concerts starring rock icons Bob Dylan, The Rolling Stones, Paul McCartney, Neil Young, Roger Waters, and The Who over the weekends of October 7-9 and 14-16 at the Empire Polo Club in Indio. Christened the “Good Day, Sunshine!,” Aarons’ concoction is made of vodka, pomegranate, fresh-squeezed orange juice, and blood orange. It will be available throughout October—but only at The Edge! What a great excuse to make a reservation for one of the best steak dinners you’ll ever experience here or anywhere else! Shall we belly up to the bar together soon?