The Palm Springs Valley has become known worldwide for some of the biggest and most interesting events imaginable, with the likes of the Palm Springs International Film Festival, the Coachella and Stagecoach Music Festivals, the White Party, Dinah Shore Weekend, the BNP Paribas, and the Kraft Nabisco Championship drawing sellout crowds from near and far. And now there’s a new kid in town!
Described as a festival “for the independent ones, the rebels who set trends, define modern culture, and guide creative initiatives strong enough to change things,” the inaugural AMFM Fest will take place in Cathedral City from Thursday, June 13 through Sunday, June 16, 2013. This multifaceted weekend’s fare encompasses a variety of artistic endeavors offering attendees the opportunity to see more than 50 films, enjoy the music of over 20 bands, view and purchase the artwork of countless artists in four distinct galleries, and be challenged by speakers who will lecture on a wide variety of interesting topics. I’m so excited that all this will happen just a few miles down Highway 111 from my hometown of Rancho Mirage!
The event was conceived by founder Rich Henrich, the ’90s dot com entrepreneur who segued to a marketing career targeting college-age kids with such successful campaigns as “The Blair Witch Project” and “Happy, Texas.” In 2005, Henrich’s non-profit group Film 4 Change was conceived, and it has ultimately led to the AMFM Fest. To add some cachet to the first year’s proceedings, the Dennis Lee Hopper Award—which celebrates the spirit of the late Hopper, known for iconic films such as “Easy Rider” and “Apocalypse Now”—will be bestowed upon actor and artist Viggo Mortensen, who worked with Hopper on both “The Indian Runner” and “Boiling Point.”
This new festival promises to have something for everyone, and I can’t wait to check it out. All kinds of ticket options are available online. www.amfmfest.com