Once upon a time, my take on a liquid diet was combining vodka, gin, and tequila in the perfect proportion for the tastiest Long Island Iced Tea I could brew. Then I discovered Juice It Up! So now, when the need arises to quench my thirst during teetotaling hours, I head to Juice It Up!’s colorful, aromatic Rancho Mirage shop in the Monterey Marketplace at the corner of Dinah Shore Drive and Monterey Avenue.
Since 1995, the brand—chiefly peppered throughout California but boasting locations across the U.S.—has served up the freshest handcrafted real fruit smoothies and 100% fresh-squeezed juice blends in addition to organic coffees and light snacks. Categories include Just Juice, Raw Juice Blends, Shots (of ginger or wheatgrass), Classic or Delightful Classic (AKA light, no-sugar-added) Smoothies, Protein Smoothies, Veggie Smoothies (don’t doubt their deliciousness), Fruit & Veggie Fusions, Superfruit Smoothies, and Superfruit Bowls.
Just a few of the fanciful monikers for some of these concoctions include Lava Flow, Lucky Lemon Punch, Piña Cool-ada, Seabreeze Squeeze, and Sunrise Splash. If those don’t make your mouth water, I don’t know what will. Chock full of vitamins, minerals, and micronutrients, there are juices for energy or health, juices as fuel, juices to rejuvenate, or juices just because—literally something for everyone! Not to mention that gluten-free, vegetarian, and vegan guests can always find a worthwhile option to imbibe.
While I like to drop by mid-morning post-gym, Juice It Up! is open from 7:00 a.m. to 9:00 p.m. Monday through Friday, 7:30 a.m. to 9:00 p.m. on Saturday, and 9:00 a.m. to 9:00 p.m. on Sunday. So don’t just take my word for it. Get on in there, tell owners Lori and Brent that your pal Potter sent you, and start living life juiced!