Forever 21 at the River

Forever 21 at The River

I’m so happy to report that one of my new favorite stores at Rancho Mirage’s The River is not only open but has been doing booming business throughout the busy holiday season and into the new year.  Premiering not much more that three months ago, Forever 21—located in the 25,000+ square-foot space formerly occupied by bookseller Barnes and Noble—has been a hit with the usual shoppers who frequent one of the Palm Springs Valley’s most popular retail, dining, and entertainment complexes, which is situated smack dab in the middle of all the action on Highway 111.

The store’s open design and pleasant lighting make for quite the gratifying shopping experience.  And although some may associate Forever 21 with apparel more on the youthful side, this store will surprise you with a wide selection that includes plenty of age-appropriate choices—even suitable ensembles for ladies like me!  In addition, this retailer carries kids clothes, a nice collection of plus-sizes, lingerie, shoes, and some fabulously fun accessories like costume jewelry, legwear, scarves, belts, and bags.  This locale also offers the gents an opportunity to shop for some nice casual and more dressy items.

So now, before or after a movie or a meal, you can shop to your heart’s content at yet another fine vendor at The River.

Forever 21 at the River Rancho Mirage

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