Caring for the animals we share the planet with is among the greatest challenges we have, particularly when some of the largest (rhinos) and most charismatic (the critically endangered vaquita porpoise) are the victims of escalating rates of poaching. This lecture will discuss how the common response of Westerners to poachers can undermine conservation, and how genuinely engaging communities can be far more effective than taking a militaristic approach. Dr. James Danoff-Burg is Director of Conservation at The Living Desert Zoo and Gardens.