Elvis Presley’s comeback engagement in Las Vegas, in August 1969, was a spectacular success, drawing rave reviews and more people than any other show in Las Vegas history. The show not only revitalized Elvis’s career; it changed the face of Vegas entertainment for good. Elvis’s show was something new; not an intimate, Sinatra-style night-club show, but an over-the-top, rock-concert-style extravaganza in the city’s largest showroom. Elvis set a new bar for Vegas performers; the biggest salary, the biggest musical production, and the biggest promotion campaign the city had ever seen. What’s more, he brought a new mass audience to Vegas from Middle America that Vegas depends on for its success to this day. Richard Zoglin is also the author of Hope: Entertainer of the Century and Comedy at the Edge: How Stand-up in the 1970s Changed America. He is a contributing editor for TIME magazine, where he has spent more than 30 years as an editor, writer and most recently as the magazine’s theater critic. The first 200 people at this event will receive a FREE copy of Elvis in Vegas: How the King Reinvented the Las Vegas Show.