
Gelson’s Markets, a premier supermarket chain in California, opened its first Coachella Valley store in Rancho Mirage in January of 2016. Gelson’s remodeled the former Pavilions/Haggen and now features new salad, hot food and antipasti bars; a carving cart within the service deli; and an enhanced juice and cut fruits counter. The Rancho Mirage Gelson’s also features upgraded check stands and a customer service desk to facilitate the company’s signature service offerings.