For those driving through Rancho Mirage over the past year and watching the construction of the cool new building on Highway 111 just west of Desert European Motorcars, the wait to see what it will house is over. The signs are up, the lights are on, and the space is now filled with gorgeous new Audis! Desert European Motorcars, which has continued to grow and to include new brands since its opening in 1996, now occupies more than 10 acres with 80,000 square-feet of premium automobile showrooms. Their featured brands are Aston Martin, Audi, Jaguar, Land Rover, Lotus, Maserati, and Porsche—and the dealership sells the highest volume of Bentleys and Roll Royces in the world!
The new Audi showroom features wide open spaces with sky-high ceilings and a race track interior motif, all wrapped in a super-modern, box-like exterior with walls of textured metal and glass. The full line of brand new Audis is available, as well as—like all of Desert European’s brands—certified pre-owned vehicles. And just in case you aren’t in the market for a new car or auto service, the main facility houses a cool boutique with all kinds of fun, brand-related merchandise.
I was lucky enough to be invited to the grand opening of the Audi showroom, where a “who’s who” of the Palm Springs Valley showed up to ogle the soaring space, covet the cars, and sip champagne. As a die-hard Jag owner, I have to admit, a couple of these Audis were calling my name. Or maybe it was just the bubbly… www.deserteuropean.com