Gelsons Opening

The fanfare was in full force as fevered fans and foodies fêted the arrival of the Palm Springs Valley’s only Gelson’s Supermarket. Where is this upscale grocery store, you may ask? Where else but in Rancho Mirage, of course.

At the grand opening and ribbon-cutting ceremony last Thursday, January 28, a queue two-city-blocks-long snaked around the store at 36-101 Bob Hope Drive (cross-street Gerald Ford). Inside, hundreds of interested parties—including top Gelson’s executives, City of Rancho Mirage Mayor Dana Hobart, and various City Council members—milled about the beautifully designed and well-lighted space, sampling the fare and taking in all that the retailer has to offer. The colors and aromas were a feast for the senses as I meandered through the pristine aisles daydreaming of how best to fill my basket in weeks and months to come.

Our very own Gelson’s boasts a full-service deli, a bakery, carry-out service, a carving cart (at selected hours only), a dining area, an extensive floral department, a superior selection of natural and kosher foods, fresh sushi prepared daily, a gourmet cheese selection, a hot food bar, a market pharmacy, a soup and salad bar, and ample, well-lighted parking for patrons. Soon to come are a Peet’s Coffee outpost, a wine bar, and a premium cheese and olive bar.

Brand-specific features at the Rancho Mirage store include end-of-aisle displays chock full of red-tagged items that remain on sale for 10 days or more, in-house chefs who prepare signature recipes of food that rivals that of any fine restaurant (eat-in or take-out), small batches of locally harvested produce that reaches shelves quickly for maximum freshness, butchers who grind meat in-store daily, artisan cheeses, a huge selection of world and local craft beers (both imported and domestic), and a vast array of unique product brands such as fine coffee by Stumptown, Intelligentsia, Kicking Horse, and Groundwork.

It must be noted that the arrival of a Gelson’s Supermarket in our community isn’t just a boon for consumers seeking a heightened grocery experience but a benefit for local non-profit organizations such as food banks, pet rescues, schools, arts and media, science and discovery centers, and various other foundations. In 2015 alone Gelson’s gifted some two million dollars in food and other products to food banks.

To top it all off, Gelson’s has enlisted registered staff dietician Jessica Siegel to publish a free newsletter distributed in-store monthly. The publication covers general health, nutrition, and exercise topics. Gelson’s is also the only Southern California grocer that charges a staff specialist with providing customer education on healthy eating habits via a free podcast.

I don’t know about you, but I feel like a new neighbor just moved in across the street—one with whom I’m sure to develop a long-lasting, mutually rewarding relationship. Welcome, Gelson’s! We’re so happy to have you here, and so proud you’ve elected to call Rancho Mirage your desert home.

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