‘Let’s Keep the Cheer Here’ Initiative Kicks Off Holiday Shopping

Rancho Mirage’s “Let’s Keep the Cheer Here” initiative kicks off this year’s holiday shopping season, which, like so many things in 2020, is altered a bit. Customers are encouraged to shop early and shop safely. Keep the Cheer Here! 

Open for business

Here are some of the Rancho Mirage businesses where you can find unique gifts.

Agape Salon & Spa: Find a variety of holiday gift sets that come beautifully gift wrapped and ready to give. Gift certificates for further services are also available. 69930 CA-111, Suite 101, (760) 321-1023.

Brandini Toffee: This family-owned business was the first toffee company to receive the coveted gold sofi Award. Their handcrafted toffee is preservative free and made with GMO-free ingredients. Shop local for great holiday gifts or ship some sweetness to friends. 42250 Bob Hope Dr., (760) 200-1598.

Cards 4 U & Plants 4 U: Looking for natural looking artificial trees, candles, cards, or decorations for the holiday? You’ll find them here, as well as a number of unique gift ideas and a superior selection of designer-quality silk flower arrangements. 71650 CA-111, (760) 773-3321.

Hats Unlimited: Would someone on your holiday list look fantastic in an American flag cowboy hat? Or perhaps you want a wide-brim hat to shield you the next time you take a socially-distanced hike or a great bucket hat for your next fishing excursion. Find these and hundreds of other fantastic headgear right here. 71800 Highway 111, Suite B-116, (760) 836-0601.

Mirage Cigar Lounge: Whether you are the cigar aficionado or you’re shopping for one in your family, you’ll find a selection of more than 200 premium cigars to choose from. Owner Kevin Vida notes “it’s not the products, but the people” that make small businesses great. Customers that come in the door are an affirmation for owners like him who put their heart and soul into what they believe. 71800 Highway 111, Suite B-116, (760) 668-6999.

Rancho Mirage Florist: Let the power of flowers get you off the naughty list this year. This local florist has a number of unique ways to express your feelings to loved ones near or far. Also find custom Christmas trees, holiday bouquets, and poinsettias. 70053 CA-111, (760) 324-9984.

Rancho Relaxo: This small business is “retail with a mission to inspire and delight.” It celebrates style, craftsmanship, and artistry. The shop is full of unique gifts, including apparel, bedding, bath and body supplies, home décor and more. There are also fun mid-century modern inspired mugs and ornaments. On a budget? Find a number of gifts for under $25. 69930 Highway 111, (760) 656-7009.

Victoria’s Attic Antique Mall: There are collectibles of every sort and an extremely wide array of goods at affordable prices located in more than 15,000 square feet. Mid-century furniture? Of course! Also find books, lamps, vases, vintage pottery, artwork, and more. 69930 Highway 111, (760) 328-7999


Don’t forget the food

As you put together your celebrations, you can find some great feasts to heat and eat at home. Put in your order for “Holidays to Go” from Agua Caliente, a chef prepared premium honey glazed ham and seven sides that are conveniently packaged for curbside pick-up on Christmas Day. 32-250 Bob Hope Drive, (760) 202-2133. 

Fleming’s Steakhouse has a “Celebrate Christmas Eve At Home With Us” three-course family meal to-go. Select individual entrées paired with a family-style salad, sides and dessert. Place orders 48 hours in advance for curbside pick-up. And if you’ve got a steak lover on your holiday list, you can get a $20 E-Bonus Card with the purchase of $100 in gift cards. 71800 CA-111, (760) 776-6685.


Shopping small makes a big difference

There are great advantages in supporting local, independent businesses. This year, as many small businesses struggle, spending your dollars within your community means more than ever.

When you purchase something from a local business, that money not only strengthens the business, it helps stabilize the jobs they’ve created. Those employees are better able to support their families, be involved with the community, and contribute to local charities.

Compared to chain stores, locally-owned businesses pump more than three times as much money per dollar of sales back into the community. For every $100 spent, $68 stays local). Small businesses pay taxes that enrich the entire community because a stronger tax base means better public services like transportation, emergency services, and schools.

When you buy local, it shows you care about Rancho Mirage. It also shows that you respect these store owners who are your neighbors and have taken a risk to make a small business work during these challenging economic times. As Rancho Mirage Chamber of Commerce President/CEO Katie Stice, reminds, “You are giving twice this holiday season – both to your loved ones and our community. Shop with your heart and make a difference! Let’s start a movement together.”  


Reference the Rancho Mirage Chamber of Commerce Directory to find more local businesses.